Solutions For Your Role
Marketing Manager
How often do you think that you spend more time on administration than on your "first love" – developing and implementing new marketing strategies?
As Marketing Manager, you are in charge of what is known as the Five Ps:
Seems easy? Not really.
Fire fighter
Keeping track of customers, their needs, what the competition is doing to grab potential customers from your business – these are all the focus of an already busy Marketing Manager.
As a marketer you're faced with a range of challenges that negatively impact your bottom line:
Real Return on Investment
This is where MYOB EXO CRM can help you and your department. By tailoring this integrated CRM system to the specific needs of your marketing team, you will be able to manage customer expectations faster, more efficiently and in a more professional manner.
MYOB EXO CRM is an additional module in the MYOB EXO Business Suite that integrates with EXO Finance to provide a multi-user marketing, contact and sales management tool for medium-sized businesses.
EXO CRM has included full marketing campaign capability. Users are able to manage their marketing campaigns as a complete end to end process including tracking campaign costs and return on investment. From within the EXO CRM Module users can set up campaign waves, import data lists, generate and send communications via multiple channels. They can also track the return on investment of marketing activities either via standard tracking in EXO CRM or by integrating with EXO Job Costing Module advanced costings can be monitored and reported on.
Some of critical features EXO CRM includes that will offer true benefit to Marketing Managers is:
This means you get:
Social CRM Capability
Organisations will be able to link to the power of Social Media Sites via the campaign management functionality in EXO CRM. Users can view Twitter feeds, Facebook Pages and LinkedIn activity for specific companies. Users will also be able to track brand names, user mentions, and company mentions, all from within the EXO CRM and wherever dashboards appear in EXO Business by the Social Media tabs.
Twitter accounts may be set up for marketing campaigns in EXO CRM, and tweets may be viewed and posted for integrated social media campaign management. This enables users to effectively engage and connect with customers and prospects.
Social CRM capabilities delivers a true 360-degree view of your customers and prospects while enabling you to better listen, respond, and engage with key stakeholders in a compelling manner.
Sound strategy
Marketing, as you know, is focused on the customer. Not only is the customer the end-point to any deal or transaction – the customer is often the driving force to the way your whole company is managed. EXO CRM is the perfect solution for any marketing manager of a larger, more complex business and as EXO CRM is integrated with the core EXO Finance module of EXO Business you get the additional benefits of:
As Marketing Manager, you are in charge of what is known as the Five Ps:
- Product – ensure that the right product or service is offered to the customer
- Price – develop pricing strategies that meet a desired profit margin or costing structure
- Place (Distribution) - distribution of the product/service to your target market
- Promotion - communication and endorsement of your product/service to a customer
- People - service marketing and the level of customer service you provide to your customer
Seems easy? Not really.
Fire fighter
Keeping track of customers, their needs, what the competition is doing to grab potential customers from your business – these are all the focus of an already busy Marketing Manager.
As a marketer you're faced with a range of challenges that negatively impact your bottom line:
- Time wasted on manual tasks to manage processes
- Lack of visibility and control on marketing spend and ROI
- Approvals and compliance impeding marketing output
- Cost over-runs of collateral and lack of control over assets.
Real Return on Investment
This is where MYOB EXO CRM can help you and your department. By tailoring this integrated CRM system to the specific needs of your marketing team, you will be able to manage customer expectations faster, more efficiently and in a more professional manner.
MYOB EXO CRM is an additional module in the MYOB EXO Business Suite that integrates with EXO Finance to provide a multi-user marketing, contact and sales management tool for medium-sized businesses.
EXO CRM has included full marketing campaign capability. Users are able to manage their marketing campaigns as a complete end to end process including tracking campaign costs and return on investment. From within the EXO CRM Module users can set up campaign waves, import data lists, generate and send communications via multiple channels. They can also track the return on investment of marketing activities either via standard tracking in EXO CRM or by integrating with EXO Job Costing Module advanced costings can be monitored and reported on.
Some of critical features EXO CRM includes that will offer true benefit to Marketing Managers is:
- Marketing Campaigning Capability - Users are able to manage their marketing campaigns as a complete end to end process including tracking campaign costs and return on investment.
- The ability to set up contact lists for use in marketing communications or bulk contact requirements
- Social CRM features - Users can view Twitter feeds, Facebook Pages and LinkedIn activity for specific companies. Users will also be able to track brand names, user mentions, and company mentions, all from within the EXO CRM and wherever dashboards appear in EXO Business by the Social Media tabs. Social CRM capabilities delivers a true 360-degree view of your customers and prospects while enabling you to better listen, respond, and engage with key stakeholders in a compelling manner
- Comprehensive management of contacts including prospects and customers – a comprehensive view of all clients including their transaction history with an organisation
This means you get:
- More revenues from greater volumes of marketing
- An ability to determine and then focus on high-yield marketing activities
- A reduction in marketing process barriers allowing you to get to market faster
Social CRM Capability
Organisations will be able to link to the power of Social Media Sites via the campaign management functionality in EXO CRM. Users can view Twitter feeds, Facebook Pages and LinkedIn activity for specific companies. Users will also be able to track brand names, user mentions, and company mentions, all from within the EXO CRM and wherever dashboards appear in EXO Business by the Social Media tabs.
Twitter accounts may be set up for marketing campaigns in EXO CRM, and tweets may be viewed and posted for integrated social media campaign management. This enables users to effectively engage and connect with customers and prospects.
Social CRM capabilities delivers a true 360-degree view of your customers and prospects while enabling you to better listen, respond, and engage with key stakeholders in a compelling manner.
Sound strategy
Marketing, as you know, is focused on the customer. Not only is the customer the end-point to any deal or transaction – the customer is often the driving force to the way your whole company is managed. EXO CRM is the perfect solution for any marketing manager of a larger, more complex business and as EXO CRM is integrated with the core EXO Finance module of EXO Business you get the additional benefits of:
- a complete view of each prospect or customer across your entire organisation
- live stock levels, anywhere, anytime – ensuring that customers can always be quoted accurately on stock availability and delivery timelines
- Current pricing is available when creating quotations to ensure that any pre-existing pricing agreements with customers are respected
- Live data, not duplicated which ultimately means a reduction in error rate through the elimination of manual input or re-keying of data
